AT&T unveiled their new logotype this week, following SBC Communication’s successful purchase of the telecoms giant. Which was nice.

Modernisation of the former logo graphic, plus a change of typography has led to a fresher look for the communications company, without losing its brand recognition.

The globe is 2d-3d. What you see here is the 2d (print) version. However, elsewhere on the web and on other interactive services, the globe is said to rotate. I’ve not seen this yet.

Good job InterBrand chaps.